Content updated on 24 April 2026
How do you sell a used bicycle? How does a big brand launch its new product through a newspaper ad? Advertisement writing comes in two distinct forms: classified ads (short, text‑based, for individuals) and display/commercial ads (designed, with slogans, visuals, and branding). In this lesson for Class 11 and 12 students, you'll learn the structure of both, how to write concise, effective classified ads, and how to design display ads with catchy headlines and persuasive language.
✅ Recommended for: Class 11–12 (Commercial & Practical Writing) | CBSE & UP Board
1. What are Classified & Display Ads?
An advertisement is a public notice promoting a product, service, event, or requirement. Classified ads are short, text‑only notifications (e.g., "For Sale", "Situation Vacant", "Matrimonial"). They are charged per word and written in a compact, abbreviated style. Display ads are larger, visually designed, and often contain slogans, contact details, and persuasive language to attract attention.
A classified ad has the following structure:
- Heading: The type of ad in capital letters (e.g., "FOR SALE", "SITUATION VACANT").
- Content: 4‑5 lines with key details — what, when, where, price, contact. Use abbreviations sparingly but effectively.
- Contact: Phone number or email at the end.
- Box: Enclose the entire ad in a box.
Classified ads are like mini‑notices. See
Notice Writing for structuring brief information. Also,
Poster Making skills help in display ad design.
A display ad is a designed promotional message. It includes:
- Border/Box: A decorative or bold border.
- Headline: Catchy slogan or brand name, often in large text.
- Visual/Logo: In textual form, a symbol or emoji to represent the product.
- Body: Brief description of product/service, special offers, and USP (unique selling point).
- Contact: Phone, website, address.
- Call to Action: "Hurry! Limited Stock!" or "Book Now!"
4. Solved Examples (5 Complete Ads)
Solved Example 1 (Classified – For Sale)
Draft a classified advertisement for selling a second‑hand bicycle in good condition.
Show Ad
๐ฐ CLASSIFIED AD
FOR SALE
Available a brand‑condition Hercules Roadeo Bicycle, 6 months old, black and green, 18‑gear, with front suspension. Reason for sale: owner shifting. Price: ₹4,500 (negotiable). Interested buyers may contact at 98765‑XXXXX or visit 12, Green Park, Delhi.
Solved Example 2 (Classified – Situation Vacant)
Write a classified advertisement for the post of a Cashier at a restaurant.
Show Ad
๐ฐ CLASSIFIED AD
SITUATION VACANT
Required a Cashier for a well‑known vegetarian restaurant in Connaught Place. Candidates must have basic computer knowledge and 1‑2 years experience. Fluency in Hindi and English required. Salary: ₹15,000 p.m. + incentives. Walk‑in interview with resume on 25‑28 April 2026 between 10 AM‑4 PM at Taste of India, M‑Block, CP. Contact: 98100‑XXXXX.
Solved Example 3 (Classified – Matrimonial)
Draft a classified matrimonial advertisement for a suitable groom.
Show Ad
๐ฐ CLASSIFIED AD
BRIDE WANTED
Seeking a suitable match for a 28‑year‑old Software Engineer (M.Tech, working in MNC, Delhi). Fair, handsome, 5'10", salary 20 LPA. Looking for an educated, family‑oriented bride from a respectable family. Caste no bar. Early marriage preferred. Contact with bio‑data: bride.wanted2026@gmail.com or 98112‑XXXXX.
Solved Example 4 (Display Ad – Summer Camp)
Design a display advertisement for a summer camp for kids.
Show Ad
๐จ DISPLAY AD
KIDS'
SUMMER
CAMP
๐จ ⚽ ๐ธ
Painting • Guitar • Karate • Storytelling
Age Group: 5‑14 years
Batch Starts: 1 June 2026
Venue: Sunshine Activity Centre, Hauz Khas
Solved Example 5 (Display Ad – Mega Sale)
Design a display advertisement for a Diwali discount sale at an electronics store.
Show Ad
๐จ DISPLAY AD
MEGA
SALE
UP TO 50% OFF
on LED TVs, Laptops, Fridges, ACs
Dates: 15‑20 October 2026
Venue: TechWorld, Lajpat Nagar
5. Practice Questions (Write Your Own Ads)
Practice Q.1
Write a classified ad for "TO LET" — a 2‑BHK flat available for rent.
Show Sample Ad
๐ฐ CLASSIFIED AD
TO LET
Available a semi‑furnished 2‑BHK flat in Sector 45, Gurgaon. Gated community with 24×7 water, power backup, and covered parking. First floor, airy, near market and metro. Rent: ₹18,000/month. Contact: 99100‑XXXXX.
Practice Q.2
Write a classified ad for "SITUATION WANTED" — a graduate looking for a part‑time job.
Show Sample Ad
๐ฐ CLASSIFIED AD
SITUATION WANTED
A fresh B.Com graduate seeks a part‑time accounting or data entry job. Proficient in Tally, MS Excel. Can work 4 hours daily. Available immediately. Expected stipend: ₹5,000/month. Contact: Rakesh at 98710‑XXXXX.
Practice Q.3
Design a display advertisement for a new fitness centre (gym) opening in your area.
Show Sample Ad
๐จ DISPLAY AD
FIT
ZONE
GYM
๐️♀️ ๐♂️
State‑of‑the‑art equipment • Certified trainers
First month FREE for early birds
Timings: 5 AM – 11 PM
Address: Main Market, Sector 14, Noida
Practice Q.4
Write a classified ad for "LOST AND FOUND" — a lost pet dog.
Show Sample Ad
๐ฐ CLASSIFIED AD
LOST
Lost a Golden Retriever male dog, answers to the name "Bruno". Brown collar, friendly. Went missing on 20 April 2026 near Rajouri Garden Metro Station. Finder will be suitably rewarded. Please contact: 98111‑XXXXX.
Practice Q.5
Design a display advertisement for a "Buy 1 Get 1 Free" offer on books at a bookstore.
Show Sample Ad
๐จ DISPLAY AD
BUY 1
GET 1
FREE
On all fiction and children's books!
Date: 25‑30 April 2026
At: Readers' Paradise, GK‑II, Delhi
Also: 20% off on stationery
๐ Explore All Writing Formats
- Invitation Writing & Replies — Social and formal invites.
- Job Application & Bio‑data — Professional applications.
- Hindi Grammar Hub — เคตिเค्เคाเคชเคจ เคฒेเคเคจ เคเคฐ เคต्เคฏाเคเคฐเคฃ।
- Worksheets Master Hub — Practice sheets for every topic.
๐ Advertisement Writing Worksheet – Class 11 & 12
This worksheet provides extensive practice in writing classified and display ads. It includes format‑based exercises, prompts for original ads, and editing tasks. Includes 50 questions.
Advertisement Writing Worksheet »
Answer key included • Aligned with CBSE & UP Board curriculum
